sensible, sustainable business matters
MBA resources, business analysis and BlogsSunday, June 17, 2007
The Business of Virtuality
The most obvious business connection is with Second Life - if only because it's had good media coverage and many corporates like IBM and Dell have built virtual spaces there already. IBM in particular (yes, yes, I work for IBM and these are my opinions, not necessarily the company's) has made a name for itself with virtual representations of open-level pro tennis matches that re-create reality ball by ball. But a metaverse of 3D worlds is being used by small and large compaines alike to promote products, hold special events, generate innovation and generally just "be there" in case it does take off. Consider these metaverse-related options...
Octaga... very business oriented, building visualisations in 3D of major projects like highways and corporate training simulations.
The Torque Game engine... very much a games engine but capable of relatively easy development and with low-latency Internetworkability - so bringing lots of people together in a virtual world - perhaps a business world - over 56kbit modems or better is a reality. C2C Simulation use TGE in their military and 'cultural' simulations.
An alternative games engine is Unreal... and it has an extensive portfolio of successful games to demonstrate its impact on the market.
Or consider the big player in MMOG, BigWorld... offering what appears to be a comprehensive suite of development and server-based operating environments that will robustly support massive multiplayer online gaming, or perhaps your corporate virtual needs.
Perhaps Open Source is your preference? Check out the Croquet Consortium... and Qwaq, a virtual corporate collaborative forum built on OpenCroquet.
Or, lastly, how about the big-iron MMOG BitVerse? Yes, I know, more IBM content but it is an interesting take on what can be done with Linux running on some big-iron servers. Taikodom from Brazil's Hoplon is the offshoot virtual social, or perhaps sci-fi, world.
Anyway, if none of that interests you I'll let you go and do some Google searches of your own... maybe start with Kaneva?
Labels: gaming, Kaneva, MMOG, Secondlife, simulations, Virtual Worlds
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